Kind Heart Coalition: A Vegan Nonprofit in San Diego

Welcome to Kind Heart Coalition, a 501(c)(3) charitable organization. We are a group of passionate vegan activists in San Diego, CA, dedicated to animal liberation through kind-hearted artivism, activism, and education.


Kind Heart Coalition is the brainchild of founders and board members Melanie Langston Bazzell and Rachel DeRose-Hosler, who started the organization in October 2018.

Melanie and Rachel are integral members of the vegan activist community in San Diego, CA. These women are the founders of the local chapter of Anonymous for the Voiceless and active members of the San Diego chapters of Direct Action Everywhere, the San Diego Animal Save, and other outreach efforts.


What Makes Kind Heart Coalition Different?

So, where does Kind Heart Coalition fit in among the thriving animal rights scene in San Diego? This vegan nonprofit is a grassroots social enterprise aimed at uniting compassionate, kind-hearted people through animal rights education, shining light on the abuse of farmed animals, and sharing anti-speciesist, pro-intersectional messaging to the community.


Kind Heart Coalition will unite vegans with various interests in the community, so that we can best share the vegan message and help the world. We are inclusive towards all “types” of vegans: activists, artists, makers, musicians, foodies, community organizers and politicians, environmentalists, beauty enthusiasts, and more! If you love animals and want to join the movement to protect them, we’re your people.

What are Kind Heart Coalition’s Goals?

Kind Heart Coalition has a vision: Educate to Liberate! We host events throughout the San Diego community in coordination with activists, educators, and others who donate their time, talents, and funds to the mission.


Eventually, Kind Heart Coalition will open a brick-and-mortar community space in San Diego dedicated to all things animal rights. Centers like these exist in Berkeley, CA, and Tokyo, Japan. Now, it’s time to put San Diego on the map as a city that supports the rights of all animals. Our center will offer meeting space for animal rights groups, an area for artists and makers to sell their vegan and cruelty-free products, local vegan food, and an array of tools and resources to educate and inspire vegans and nonvegans alike.


What is Vegan Activism?

A study of U.S. consumers in 2017 showed 6% identified as vegan, up from just 1% identifying as vegan in 2014. That’s a HUGE shift in public opinion, and vegan activism is key to continuing this trend. Vegan activists use many tactics to effect a change in the mindset of nonvegans. These include protests, disruptions, marches, leafleting, sit-ins, artivism, blogging, YouTubing, and more. Activists seek to share the benefits of veganism and highlight the cruel practices and unnecessary violence in all industries that use animals. We share our events through social media and the press whenever possible, toward an effort to reach as many people as possible.


We’ve Got So Much in Store

Email kindheartcoalition@gmail.com to join our mailing list and keep up to date on our upcoming events. Be sure to bookmark this blog for monthly posts about all things animal rights: animal rights/veganism in the news, local vegan events, vegan recipes, restaurant reviews, and information about animal use and abuse in San Diego and across the world.

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